Saudi Arabia’s next chapter in tourism at The Red Sea is wonderfully integrating history, traditions, and sustainability as part of its Vision 2030 programme. The coastal region is poised to become a leading destination for luxury hospitality, backed by Red Sea Global’s regenerative developments in the area, high standards of service, and a commitment to cultural heritage.
Luxury hotels, wellness resorts, and branded residences along the west coast of Saudi’s Red Sea are gearing up to make a powerful impact while embedding Saudi cultural values and traditions into the guest experience, painting a meaningful perspective of the Kindom’s heritage. With a suite of new properties set to open later this year, Red Sea is offering travellers a unique introduction to the Kingdom’s rich history amid its most luxurious yet natural surroundings. A value proposition without precedent, this new destination is going to attract a niche market of global tourists and affluent individuals in search of meaningful and high-end travel experiences. Blending contemporary luxury with Saudi heritage, these five-star resorts are important players on the Vision 2030 agenda, equally promoting cultural immersion as well as sustainable tourism.
Red Sea Global: Honouring The Past, Looking to The Future
Upcoming luxury hotels at the Red Sea are well-positioned to welcome guests seeking immersive experiences and genuine connections with the places they visit. Red Sea Global – a leading developer of regenerative tourism destinations – is establishing new benchmarks for hospitality, which are fully integrated with the Kingdom’s cultural and environmental landscape, offering not only personalised luxury but experiences and places that are exclusive to Saudi Arabia. With the presence of international brands such as Ritz Carlton, Six Senses, Hilton, and Four Seasons bringing global visibility and expertise to the Kingdom, these developments are a great opportunity to balance tradition with progress and luxury, enriching the guests' journey while adding regional touches. From locally inspired designs that celebrate the diversity of landscapes, and the beauty of the desert to unrivalled holistic and wellness offerings, Red Sea resorts support the preservation of cultural identity.
Blending Luxury with Deep-Rooted Saudi Traditions
The resorts in The Red Sea are leaders in redefining luxury hospitality in the region’s tourism landscape. The first one to welcome visitors and a prime example of what’s yet to come, Six Senses Southern Dunes paints an impressive picture of The Red Sea’s potential, offering an immersive and informative Saudi experience that goes beyond typical resort offerings. From design principles to curated dining and local-specific activities, Six Senses Southern Dunes weaves cultural narratives into every aspect of the guest experience. Drawing on the ancient heritage of the Nabataean people, the resort remains authentic to the region, as evidenced by materials and textures throughout the property. The St. Regis Red Sea Resort on Ummahat islands operates on a similar philosophy, adopting sustainable practices, and curating local encounters that celebrate the land’s rich heritage while supporting its preservation. Surrounded by mainland to the east and mountains silhouetted against the sky, on the west side, the resort reveals the Red Sea stretching far into the horizon, with Nujuma Ritz-Carlton Reserve also visible across the water.
As Saudi Arabia reaches closer to Vision 2030, tourism will play an integral role in establishing the Kingdom as a prime destination worldwide. Honouring tradition and promoting heritage, luxury resorts at the Red Sea become part of each guest’s journey, delivering personalised experiences that resonate and delve deeply into the essence of the place and space. Inspired by and adding to the island’s landscape, these properties show what is possible for The Red Sea as a whole.
