Saudi Arabia is driving transformation at a scale never seen before, entering a new era of economic growth, real estate development, and hospitality. Beyond serving as a vision for the Kingdom, this transformation is also a blueprint for the world, setting new benchmarks for how urban environments can evolve to meet the challenges and needs of future generations. While Saudi Arabia is embracing cutting-edge innovation in its developments, it remains deeply committed to green living initiatives, protecting the natural environment, and enhancing it for generations to come. This transformative curve will blend contemporary aesthetics with responsible building, leading to destinations and spaces that are as much forward-thinking as they are environmentally resonant. Supporting the Kingdom to realise its green agenda and unlock tourism as a new sustainable sector is Red Sea Global – a leading developer of real estate and regenerative tourism destinations at The Red Sea and AMAALA – rebalancing the relationship between luxury tourism, eco-tourism, and the natural world.
Red Sea Global: Invested in Sustainable Tourism
Pressing challenges of climate change and Saudi Arabia’s bold sustainability agenda under Vision 2030 means eco-friendly solutions in construction are rapidly evolving, and Red Sea Global is leading the charge. Committed to renewable energy, low-carbon strategies, and resilient urban planning, the developer works towards reducing environmental impact while advancing sustainable tourism and real estate. This approach includes choosing low-carbon materials for interiors and furnishings for the upcoming Red Sea resorts and employing construction technologies, such as zero-carbon cement and sustainable building systems that align with the Kingdom’s commitment to creating energy-efficient, resilient buildings.
Red Sea Resorts: Pristine Nature, Unique Experiences
As the world's fourth-largest barrier reef system, The Red Sea stretches over 28,000 square kilometres, surrounded by a majestic archipelago of more than 90 untouched islands, pristine beaches, vast desert dunes, mountain canyons, and heritage sites. A large-scale regenerative tourism project with Indian Ocean-worthy resorts, Red Sea is destined to be one of the most glorious getaways in the region, aiming to have no waste-to-landfill or single-use plastic and be 100 percent carbon-neutral. With the Red Sea International Airport currently operational, you can land in the middle of the action and check into one of the five resorts already open to guests.
Some of these prime retreats include the spectacular Desert Rock Resort, positioned within the desert cliffs, and Shebara, the first resort owned and operated by Red Sea Global at the Red Sea. Shebara is where guests can check into overwater pod-like rooms or beach villas and explore a 30 to 40-metre reef next to the beach, abundant in marine life. Nujuma, one of only five Ritz-Carlton Reserves worldwide, takes centre stage on the Red Sea’s Blue Hole private cluster of islands, amid pristine natural beauty, having been designed in full synergy with the natural environment. Six Senses Southern Dunes is another unique destination centred on wellness and eco-tourism. The resort offers accommodation amid panoramic views of desert mountains and winding wadis. At its heart lies the Oasis, a space inspired by the shape of a desert flower where guests can visit Earth Lab, an interactive space showing the resort’s commitment to sustainability and its eco-friendly drive.
The creation of these responsible tourism destinations collectively boost Saudi Arabia’s luxury tourism and real estate offerings, while focusing on environmental stewardship, supporting the Kingdom’s conservation efforts, and promoting biodiversity.
